subtl beauty concealer expansion launch concealer arm swatches

12 months in the making! WOW.

November 22, 2019 1 min read

It's been 12 (long) months in the making and our new (19) concealer shades are here! While this is good news, we wanted to share our thought process behind the launch.
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women applying makeup in mirror

NYC's popular makeup counter

November 18, 2019 1 min read

In the city that never sleeps, women are constantly on-the-go and runway ready. Where do all of these women go to freshen up or apply their makeup?! We have the secret makeup counter.
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model kayla for subtl beauty face shape

How to: Apply your makeup for your face shape

November 13, 2019 1 min read

There are ways to apply dimension for your face shape and we're here to help!

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Nikita Dragun, popular YouTuber with millions of subscribers

The YouTube Beauty World

October 12, 2019 1 min read

Should YouTuber's get recognition in the beauty industry?
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Control your acne-prone skin with these makeup tips!

Control your acne-prone skin with these makeup tips!

September 11, 2019 2 min read

If you have oily or acne-prone skin, then you know how challenging it can be to find great makeup products. Well, we have a list of tips to help you find the perfect makeup routine for oily skin!
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