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8,000+ Five Star Reviews

How it works

Hand holding subtl beauty stak

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Build a custom stak, shop our premade staks or take the stak quiz to find your perfect stak.

Unpack your stak

The stak comes in single, customizable sections that you twist together. If you're not happy with your customized stak or color selection, we offer 30 day free returns!

Refill your stak

Add new product pods, or subtract empty ones. Your stak can be modified at anytime.

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Introducing:

Brow BFF: a 3-in-1 eyebrow enhancer that combines all the tools you need for timeless, beautiful brows.

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3 ways to stak

Concealer Group

Not sure where to begin?

Take the 30-second quiz

Answer a few quick questions and get matched with your perfect makeup stak!

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“It's time to swap your makeup bag for a stak!”

"We love that it helps you streamline your beauty routine!"

"Space-saving, multifunctional and travel-ready!"

Shop by category

001C
001C
Black Friday Sale

Cream Concealer

lightweight & dewy to blur imperfections.

$14.00

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Bordeaux on the Go
Bordeaux on the Go
Black Friday Sale

Lip and Cheek

jojoba-infused cream tint for lips and cheeks.
  • New

$14.00

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Translucent
Translucent
Black Friday Sale

Shine Control Pressed Powder

controls your shine without dimming your glow.

$12.00

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Flight
Flight
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Eyeshadow Duos

a buttery smooth, 2-in-1 eyeshadow palette.
  • New

$18.00

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001C / Terracotta Tour Guide
001C / Mauve in the Maldives
save 14%

Starter Stak

5-in-1 makeup stak of everyday essentials in our best selling shades

$60.00$70.00

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001C
002C
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the fall stak

an autumn-inspired stak of our favorite fall shades.

$54.00$64.00

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Auburn
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The Core Collection

A curation of our best-sellers – shine control, eye duo, highlighter, lip cheek & brow.
  • New
  • New
  • New
  • New
  • New

$78.00$88.00

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Crush
Jelly
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The Eye Set

All eyes on you! Set includes your choice of eyeshadow duo, dual-sided eye brush, & 3-in-1 brow.

$58.00$69.00

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Medium Brown

3-in-1 Brow BFF

a 3-in-1 brow enhancer that delivers timeless brows.
  • New
  • New
  • New
  • New
  • New

$26.00

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Auburn
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Brow BFF Bundle | 2 Pack

A value set of our new 3-in-1 Brow BFF. Psst... these make the perfect stocking stuffer!

$42.00$52.00

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Black Friday Sale

Dry Brush Cleaner

a miracle brush cleaner for on-the-go moments

$20.00

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Black Friday Sale

Subtl Cosmetic Bag

tsa-approved travel beauty bag, perfect for your carry-on.

$20.00

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Mauve in the Maldives / Jelly / Blossom Bound
Mauve in the Maldives / Jelly / Daytrip at Dawn
save 17%

The Refill Set

A refill set of your go-to products. Try something new or replenish your faves!

$50.00$60.00

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Auburn
save 17%

The Refill + Refine Set

Refill your stak & refine your brows with this set of Shine Control, Balm, and Brow.
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  • New
  • New
  • New
  • New

$43.00$52.00

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Pecan Pie
Berry Pie
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The Fall Refresh Edit

refill sets inspired by your favorite fall treats.

$26.00$32.00

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Strawberry Stopover
Original Unflavored
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The Essentials Refill Set

refill duos of your on-the-go essentials.

$20.00$26.00

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What does my stak include?

Our stak might be small, but it packs a mighty punch. all staks include:

a mirror lid
a base compartment
a mini brush
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Featuring harm-free formulas

Cruelty-Free

cruelty-free

Vegan

vegan

Gluten-Free

gluten-free

fragrance free

paraben free

Don't just take our word for it

Mollie B. customer photo

my go-to every day solution!

I was looking for a simple makeup routine for traveling when I discovered Subtl, but it has quickly become my go-to every day solution for looking put together in no time. It’s a you-but-better line of makeup, all in a stackable system that fits in the palm of your hand. The flattering shade range makes it really easy to pick a few products and look put together without looking overdone. Subtl fan for life here!

MOLLIE B.

Khain D. customer photo

It is just genius

I've loved your products since the 1.0 - you can browse my IG reels for my makeup video using the Stak 1.0, the one where I was wearing a hot pink robe 💗 - and now that the 2.0 is out, I've loved them even more! With a wide variety of shades to choose from, there's definitely the right ones for everybody! I love that it's portable and compact, which makes it a great use especially when traveling.

khain d.

Brittany R. customer photo

I will be a customer for life.

I was always incredibly overwhelmed by makeup options and how to use it. Subtl was the first brand that provided me with a quiz so I could create the perfect Stak for me. Not only did it make choosing my makeup such an easy process, it also came with information on where each product went, which was amazing for someone who was never taught makeup.

brittany r.

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