🚚 Free US shipping on orders $65+

Save 14% with our 5-in-1 Starter Stak

FREE brush when you sign up to SMS or spend $100!

An entire makeup routine in the palm of your hand

Simplify your makeup routine with a fully customizable, portable, makeup stak.

rated 5 out of 5 stars 8,000+ Five Star Reviews

How it works

Hand holding subtl beauty stak

Shop

Build a custom stak, shop our premade staks or take the stak quiz to find your perfect stak.

Unpack your stak

The stak comes in single, customizable sections that you twist together. If you're not happy with your customized stak or color selection, we offer 30 day free returns!

Refill your stak

Add new product pods, or subtract empty ones. Your stak can be modified at anytime.

Introducing:

Brow BFF: a 3-in-1 eyebrow enhancer that combines all the tools you need for timeless, beautiful brows.

3 ways to stak

Concealer Group

Not sure where to begin?

Take the 30-second quiz

Answer a few quick questions and get matched with your perfect makeup stak!

“It's time to swap your makeup bag for a stak!”

"We love that it helps you streamline your beauty routine!"

"Space-saving, multifunctional and travel-ready!"

What does my stak include?

Our stak might be small, but it packs a mighty punch. all staks include:

a mirror lid
a base compartment
a mini brush

Featuring harm-free formulas

Cruelty-Free

cruelty-free

Vegan

vegan

Gluten-Free

gluten-free

fragrance free

paraben free

Don't just take our word for it

Mollie B. customer photo

my go-to every day solution!

I was looking for a simple makeup routine for traveling when I discovered Subtl, but it has quickly become my go-to every day solution for looking put together in no time. It’s a you-but-better line of makeup, all in a stackable system that fits in the palm of your hand. The flattering shade range makes it really easy to pick a few products and look put together without looking overdone. Subtl fan for life here!

MOLLIE B.

rated 5 out of 5 stars
Khain D. customer photo

It is just genius

I've loved your products since the 1.0 - you can browse my IG reels for my makeup video using the Stak 1.0, the one where I was wearing a hot pink robe 💗 - and now that the 2.0 is out, I've loved them even more! With a wide variety of shades to choose from, there's definitely the right ones for everybody! I love that it's portable and compact, which makes it a great use especially when traveling.

khain d.

rated 5 out of 5 stars
Brittany R. customer photo

I will be a customer for life.

I was always incredibly overwhelmed by makeup options and how to use it. Subtl was the first brand that provided me with a quiz so I could create the perfect Stak for me. Not only did it make choosing my makeup such an easy process, it also came with information on where each product went, which was amazing for someone who was never taught makeup.

brittany r.

rated 5 out of 5 stars