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 Clean Formulas

 Vegan-Friendly

 Skin-Like Finish

Endlessly Stackable

Refillable Design

Pittsburgh-Based 🖤💛

woman opening the brow bff product to the gel section with the cosmo clean beauty award seal

Fluff, Fill, Freeze.

This 3-in-1 Brow BFF is your new secret to natural, smudge-proof brows.

rated 5 out of 5 stars

A Secret Weapon For Today’s Multilayered Woman

Meet your all-in-one brow essential—effortlessly shape, define, and perfect your brows with one sleek tool.

Big Results in a Small Package.

3-in-1 Brow BFF suspended in the air open to each of the 3 products

High Performance

Smudge-proof, long-lasting, and effortlessly precise

Harm-Free Formulas

Clean, Vegan, fragrance-free, and talc-free formulas.

Skin-Loving Ingredients

Infused with jojoba oil, vitamin E, and Rosa Canina oil to nourish and condition brows.

Award-Winning

Winner of the 2025 Cosmopolitan Clean Beauty Awards for performance and clean ingredients.

Effortless Brows Start Here

Answers To Your Questions.

Brow BFF comes in 5 gorgeous shades: Taupe, Auburn, Medium Brown, Dark Brown, and Black.

We recommend matching to your natural hair color, and when in doubt, go lighter than you think!

Streamlined Beauty, Unstoppable Confidence.

4.7
Rated 4.7 out of 5 stars
Based on 70 reviews
Total 5 star reviews: 60 Total 4 star reviews: 5 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 2
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70 reviews
  • JA
    Jacqueline A.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I recommend this product
    What is your skintone? Light
    What is your skin type? Normal
    What is your age range? 51-60
    Which shade did you purchase? Taupe
    What is your natural hair color? Medium Brown
    Rated 5 out of 5 stars
    3 minutes ago
    This is great!

    I have always had very light blonde eyebrows, but as I have aged, I feel like they are disappearing. This brush is great and gave me back my eyebrows without looking drawn on. They appear very natural and the color is a great match.

  • PP
    Peggy p.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 61+
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Medium Brown
    Rated 4 out of 5 stars
    16 hours ago
    Make up

    I love it

  • AW
    Anita W.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 61+
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Medium Brown
    Rated 5 out of 5 stars
    1 week ago
    Eyebrow combo

    This is a terrific item to

    Keep in your bag! It is generous in size and packs a punch for size and style. Definitely will be ordering again!

  • SL
    Susan L.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Medium
    What is your skin type? Normal
    What is your age range? 61+
    Rated 5 out of 5 stars
    2 weeks ago
    Great Product!

    This brow duo is just what I needed! You can also brush a little eyeshadow on your brow then sweep up using the gel.

  • RW Profile picture for rose w.google logo
    rose w.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF
    I recommend this product
    Which shade did you purchase? Dark Brown
    What is your natural hair color? Medium Brown
    Rated 5 out of 5 stars
    2 weeks ago
    They sent me a new one!

    I complained about it breaking and they sent a new one the day after, will update how it goes with this one.