Free Lip Brush with Orders $100+

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 Clean Formulas

 Vegan-Friendly

 Skin-Like Finish

Endlessly Stackable

Refillable Design

Pittsburgh-Based 🖤💛

Brows That Do More, With Less.

Our 3-in-1 Brow pencil, with gel and a spoolie, gives you effortless definition, fuller-looking brows, and flexible hold—all in one compact, travel-ready tool.

rated 5 out of 5 stars

A Secret Weapon For Today’s Multilayered Woman

Meet the only high-performance makeup that doesn’t just keep up with your schedule –
it gets you ahead of it.

Big Performance In A Slim Package.

Brows That Actually Stay Put

From coffee to cocktails—your brows aren’t going anywhere.

Performance In Minutes

Whether you’re late for daycare drop-off or a meeting, get foolproof, fast, and beginner-friendly brows in under a minute.

3 Tools, 1 Game-Changing Price

For just $26, get a spoolie for fluffing, a precision pencil for filling, and a gel to set and freeze—all in one sleek tool. That’s less than $9 per step.

Skin Loving Ingredients

Vegan, cruelty-free, and fragrance-free. Gentle enough for sensitive skin, strong enough to stay in place all day.

Simple, Streamlined, and Ready for Anything Brows

Fluff

Use the brush to blend and fluff up your brows into their desired shape.

Fill

Twist to reveal the pencil. Fill in any sparse areas with short strokes in the direction of your natural hair growth.

Freeze

Finish by applying the gel in short upward strokes to freeze your brows in place.

Your Best Brows Start Now

Browse Our Stackables

Answers To Your Questions.

Yes! The long-wear formula is smudge-resistant and designed to last all day—even through heat, humidity, and long hours.

Streamlined Beauty, Unstoppable Confidence.

4.7
Rated 4.7 out of 5 stars
Based on 161 reviews
Total 5 star reviews: 130 Total 4 star reviews: 17 Total 3 star reviews: 7 Total 2 star reviews: 4 Total 1 star reviews: 3
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Reviews Summary
Customers say this 3-in-1 brow tool is convenient and creates natural-looking results. Many appreciate having pencil, brush, and gel combined in one product, especially for travel. The color options work well for various hair shades, and users find the gel holds brows in place without flaking. However, several mention durability issues with the pencil breaking or falling out of the casing.
91%would recommend these products
161 reviews
  • AP
    Alison P.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I recommend this product
    What is your skintone? Medium
    What is your skin type? Normal
    What is your age range? 61+
    Which shade did you purchase? Taupe
    What is your natural hair color? Blonde
    Rated 5 out of 5 stars
    1 week ago
    Beautiful Brows

    Love the 3-in-1 Brow BFF. Between the pencil, brush and super gel, it gets the job done nicely and lasts all day. I am very fair with light hair. Please consider making a lighter than taupe color. Keep up the great job. LOVE SUBTL!!

  • LK
    Lori K.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I do not recommend this product
    What is your skintone? Light
    What is your skin type? Normal
    What is your age range? 51-60
    Which shade did you purchase? Taupe
    What is your natural hair color? Gray
    Rated 2 out of 5 stars
    2 weeks ago
    Love the idea .. The packaging isn't right ... yet.

    The "all-in-one" idea is fabulous, and the taupe color is perfect for my slightly gray brows. That said, I've had two of these where the color pencil itself broke off on the first time it was used. First time might be a fluke, second time is an issue. I reached out to customer service, and as usual, they were AMAZING! I want this to be great, so let me know when you nail the design!

  • JP
    Jordanne P.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Dark Brown
    Which shade did you purchase? Dark Brown
    What is your natural hair color? Black
    Rated 3 out of 5 stars
    2 weeks ago
    Great concept but would like to be smaller

    The concept and ease of the product is great, and I really want to absolutely love this product like I do all of my other Subtl products. However, when in the makeup bag with other things (ie Subtl stack, pill case, portable sunscreen, other makeup tools for the gym), the tool will crack around the gel part and it will leak. Maybe it is just me and I just can't pack to many things (even though they are essential). But it I have bought this product three times and its the same problem every time.

  • F
    F
    Reviewing
    3-in-1 Brow BFF Dark Brown
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    As described. Should be a very handy product!

  • MS
    Melanie S.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 41-50
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Medium Brown
    Rated 5 out of 5 stars
    3 weeks ago
    Super great product!!! Works well

    Love this as it works perfectly and looks great!!!

    My favorite brow product so far!