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 Clean Formulas

 Vegan-Friendly

 Skin-Like Finish

Endlessly Stackable

Refillable Design

Pittsburgh-Based 🖤💛

Brows That Do More, With Less.

Our 3-in-1 Brow pencil, with gel and a spoolie, gives you effortless definition, fuller-looking brows, and flexible hold—all in one compact, travel-ready tool.

rated 5 out of 5 stars

A Secret Weapon For Today’s Multilayered Woman

Meet the only high-performance makeup that doesn’t just keep up with your schedule –
it gets you ahead of it.

Big Performance In A Slim Package.

Brows That Actually Stay Put

From coffee to cocktails—your brows aren’t going anywhere.

Performance In Minutes

Whether you’re late for daycare drop-off or a meeting, get foolproof, fast, and beginner-friendly brows in under a minute.

3 Tools, 1 Game-Changing Price

For just $26, get a spoolie for fluffing, a precision pencil for filling, and a gel to set and freeze—all in one sleek tool. That’s less than $9 per step.

Skin Loving Ingredients

Vegan, cruelty-free, and fragrance-free. Gentle enough for sensitive skin, strong enough to stay in place all day.

Simple, Streamlined, and Ready for Anything Brows

Fluff

Use the brush to blend and fluff up your brows into their desired shape.

Fill

Twist to reveal the pencil. Fill in any sparse areas with short strokes in the direction of your natural hair growth.

Freeze

Finish by applying the gel in short upward strokes to freeze your brows in place.

Your Best Brows Start Now

Browse Our Stackables

Answers To Your Questions.

Yes! The long-wear formula is smudge-resistant and designed to last all day—even through heat, humidity, and long hours.

Streamlined Beauty, Unstoppable Confidence.

4.6
Rated 4.6 out of 5 stars
Based on 182 reviews
Total 5 star reviews: 143 Total 4 star reviews: 20 Total 3 star reviews: 9 Total 2 star reviews: 5 Total 1 star reviews: 5
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What people love
Reviews Summary
Customers say this 3-in-1 brow tool is convenient and creates natural-looking results. Many appreciate having pencil, brush, and gel combined in one product, especially for travel. The color options work well for various hair shades, and users find the gel holds brows in place without flaking. However, several mention durability issues with the pencil breaking or falling out of the casing.
90%would recommend these products
182 reviews
  • S
    Summer
    Reviewing
    3-in-1 Brow BFF Dark Brown
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Love!

  • U
    Unnamed
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I do not recommend this product
    What is your skintone? Light
    What is your skin type? Normal
    What is your age range? 41-50
    Which shade did you purchase? Taupe
    What is your natural hair color? Blonde
    Rated 1 out of 5 stars
    2 weeks ago
    Almost Perfect Disaster

    Product is awesome… until the pencil breaks 😢 it’s soooo almost perfect. If they ever reformulate and specifically address durability, I would make this my daily brow routine. Until then… I bought two and both broke nearly instantly so. Pass.

  • CA
    Caitlin A.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I recommend this product
    What is your skintone? Fair
    What is your skin type? Dry
    What is your age range? 31-40
    Which shade did you purchase? Taupe
    What is your natural hair color? Blonde, Light Brown
    Rated 4 out of 5 stars
    2 weeks ago
    Nice for travel

    I am new to doing my brows so not practiced yet, but it is nice to bring on holiday and have a few less things to juggle.

  • A
    Allana
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I do not recommend this product
    What is your skintone? Fair
    What is your skin type? Normal
    What is your age range? 41-50
    Which shade did you purchase? Taupe, Medium Brown
    What is your natural hair color? Light Brown
    Rated 2 out of 5 stars
    3 weeks ago
    Color is good, gel formula needs alot of work

    I want to love this product. I really do. But the gel is sticky and stringy within a couple weeks of opening the product. It clumps and I end up having to brush away these dark clumpy, stingy bits. Then on top of that the pencil is so soft it breaks easily. For the price, there are better products (although less convenient packaging) on the market. This package is a win but the formulas are definitely a miss.

  • R
    Robin
    Reviewing
    3-in-1 Brow BFF Taupe
    Rated 3 out of 5 stars
    1 month ago
    3 Stars

    It applies nicely, but the pencil breaks way too easily and the gel is inconsistent in texture. Sometimes runny and other times way too sticky. For the price, it should be much better.