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BAG SUMMARY(0 ITEMS)

 Clean Formulas

 Vegan-Friendly

 Skin-Like Finish

Endlessly Stackable

Refillable Design

Pittsburgh-Based 🖤💛

Brows That Do More, With Less.

Our 3-in-1 Brow pencil, with gel and a spoolie, gives you effortless definition, fuller-looking brows, and flexible hold—all in one compact, travel-ready tool.

rated 5 out of 5 stars

A Secret Weapon For Today’s Multilayered Woman

Meet the only high-performance makeup that doesn’t just keep up with your schedule –
it gets you ahead of it.

Big Performance In A Slim Package.

Brows That Actually Stay Put

From coffee to cocktails—your brows aren’t going anywhere.

Performance In Minutes

Whether you’re late for daycare drop-off or a meeting, get foolproof, fast, and beginner-friendly brows in under a minute.

3 Tools, 1 Game-Changing Price

For just $26, get a spoolie for fluffing, a precision pencil for filling, and a gel to set and freeze—all in one sleek tool. That’s less than $9 per step.

Skin Loving Ingredients

Vegan, cruelty-free, and fragrance-free. Gentle enough for sensitive skin, strong enough to stay in place all day.

Simple, Streamlined, and Ready for Anything Brows

Fluff

Use the brush to blend and fluff up your brows into their desired shape.

Fill

Twist to reveal the pencil. Fill in any sparse areas with short strokes in the direction of your natural hair growth.

Freeze

Finish by applying the gel in short upward strokes to freeze your brows in place.

Your Best Brows Start Now

Browse Our Stackables

Answers To Your Questions.

Yes! The long-wear formula is smudge-resistant and designed to last all day—even through heat, humidity, and long hours.

Streamlined Beauty, Unstoppable Confidence.

4.7
Rated 4.7 out of 5 stars
Based on 137 reviews
Total 5 star reviews: 116 Total 4 star reviews: 10 Total 3 star reviews: 5 Total 2 star reviews: 3 Total 1 star reviews: 3
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Reviews Summary
Customers say this 3-in-1 brow tool combines convenience with effectiveness. Many reviews mention smooth application and natural-looking results. Common feedback includes praise for travel-friendly design and versatile use. While most find it long-lasting, some note concerns about pencil durability. The clear gel receives particular appreciation for its hold without stickiness.
92%would recommend these products
137 reviews
  • KP
    Karen P.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 31-40
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Medium Brown
    Rated 5 out of 5 stars
    21 hours ago
    All you’d need

    I love how this product is 3 in 1. It’s everything you’d need to get great looking brows and even doubles as an eyeliner. Love it.

  • JG
    Joanne G.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 51-60
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Medium Brown
    Rated 5 out of 5 stars
    Yesterday
    So versatile

    Solve having all my brow makeup & tools in the one applicator - makes travelling with this so light and easy

    Thank you Subtl.

  • AH
    Ash H.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Medium
    What is your skin type? Normal
    What is your age range? 41-50
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Blonde
    Rated 5 out of 5 stars
    2 days ago
    Outstanding company

    This is such an amazing company to purchase from! Outstanding customer service and absolutely beautiful products!

  • CW
    Carole W.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    I recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 61+
    Which shade did you purchase? Medium Brown
    What is your natural hair color? Gray
    Rated 5 out of 5 stars
    1 week ago
    3-in-1 Brow BFF

    This is another stellar product from SUBTL. I chose medium brown and it's perfect. The whole concept is genius! Great job SUBTL!!!!

  • H
    HC
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Dark Brown
    I recommend this product
    What is your skintone? Fair
    What is your age range? 31-40
    Which shade did you purchase? Dark Brown
    What is your natural hair color? Medium Brown, Black
    Rated 4 out of 5 stars
    1 week ago
    Love it buuut

    I do wish the pencil side were more precise. The pencil becomes a dull round end very quickly and is big enough that it is hard to be precise, so it can look smudgy unless it gets cleaned up. That said, I don't think there's a more compact product out there that has the pencil, brush, AND gel, and I do love it for that reason.

    It would be amazing if the pencil were angled instead of round, and maybe if the gel had a bit more product in the tube. I still have pencil left, but no gel. The color I chose (Dark Brown, for nearly black hair/brows) was nice and the gel formula holds well with little flaking.