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 Clean Formulas

 Vegan-Friendly

 Skin-Like Finish

Endlessly Stackable

Refillable Design

Pittsburgh-Based 🖤💛

Brows That Do More, With Less.

Our 3-in-1 Brow pencil, with gel and a spoolie, gives you effortless definition, fuller-looking brows, and flexible hold—all in one compact, travel-ready tool.

rated 5 out of 5 stars

A Secret Weapon For Today’s Multilayered Woman

Meet the only high-performance makeup that doesn’t just keep up with your schedule –
it gets you ahead of it.

Big Performance In A Slim Package.

Brows That Actually Stay Put

From coffee to cocktails—your brows aren’t going anywhere.

Performance In Minutes

Whether you’re late for daycare drop-off or a meeting, get foolproof, fast, and beginner-friendly brows in under a minute.

3 Tools, 1 Game-Changing Price

For just $26, get a spoolie for fluffing, a precision pencil for filling, and a gel to set and freeze—all in one sleek tool. That’s less than $9 per step.

Skin Loving Ingredients

Vegan, cruelty-free, and fragrance-free. Gentle enough for sensitive skin, strong enough to stay in place all day.

Simple, Streamlined, and Ready for Anything Brows

Fluff

Use the brush to blend and fluff up your brows into their desired shape.

Fill

Twist to reveal the pencil. Fill in any sparse areas with short strokes in the direction of your natural hair growth.

Freeze

Finish by applying the gel in short upward strokes to freeze your brows in place.

Your Best Brows Start Now

Browse Our Stackables

Answers To Your Questions.

Yes! The long-wear formula is smudge-resistant and designed to last all day—even through heat, humidity, and long hours.

Streamlined Beauty, Unstoppable Confidence.

4.6
Rated 4.6 out of 5 stars
Based on 190 reviews
Slide 1 selected
What people love
Reviews Summary
Customers say this 3-in-1 brow tool is convenient and creates natural-looking results. Many appreciate having pencil, brush, and gel combined in one product, especially for travel. The color options work well for various hair shades, and users find the gel holds brows in place without flaking. However, several mention durability issues with the pencil breaking or falling out of the casing.
88%would recommend these products
190 reviews
  • SK
    Sara K.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    I recommend this product
    Which shade did you purchase? Taupe
    What is your natural hair color? Light Brown
    Rated 5 out of 5 stars
    4 minutes ago
    Great and easy to use brow pencil

    This really transforms my brows and it's so easy to use.

  • J
    jenni
    Reviewing
    3-in-1 Brow BFF Black
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    this set travels so well. there isn't another product that works like this one.

  • DM
    Dee M.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Taupe
    What is your skintone? Fair
    What is your skin type? Normal
    What is your age range? 51-60
    Which shade did you purchase? Taupe
    What is your natural hair color? Blonde
    Rated 3 out of 5 stars
    1 month ago
    Three in one brow

    This is a nice product as it goes on smooth and matches well. The gel is useless though, if I use it it just flakes and makes a mess.

  • CD
    Chloe D.
    Verified Buyer
    Reviewing
    3-in-1 Brow BFF Medium Brown
    Which shade did you purchase? Dark Brown
    What is your natural hair color? Medium Brown
    Rated 3 out of 5 stars
    1 month ago
    Good but not great…

    I have been using Subtl for over a year now and purchased 2 of these eyebrow pencils. I thought maybe my first once dried out and it was just an accident when the eyebrow pencil crayon broke, and not when I used it. When I would open it another chunk would just fall out. I ordered a new one after a while and what do you know, the same thing happened. Something with the formula needs to be fixed before I buy again.

  • A
    Alyssa
    Verified Reviewer
    Reviewing
    3-in-1 Brow BFF
    I do not recommend this product
    What is your skintone? Light
    What is your skin type? Combination
    What is your age range? 31-40
    Which shade did you purchase? Taupe, Medium Brown
    What is your natural hair color? Blonde
    Rated 1 out of 5 stars
    1 month ago
    Needs Redesign…

    The idea of the Brow BFF is perfect but there are major design flaws. The pencil product always falls out and breaks in half very easily. I love the sharpness of the pencil but that fades quickly (after a couple uses) as the product wears down. I’d love if the brow product was finer (thinner) for precise drawing/shaping and if the product didn’t constantly break or fall out.

    The brow gel formula itself is good. I did find that the rim where the brush screws back in to the tube does crack and product leaks all over the pencil. I’ve even had the gel leak all over my cosmetic bag when traveling due to the plastic cracking.

    I thought both issues just pertained to one bad batch so I have purchased multiple over the last year hoping these issues were just a one-off. This has happened with all four that I purchased and I will not be purchasing again until there is a redesign and reformulation.

    $28 is a steep price - there are so many good drugstore brands with brow pencils and gels that do an excellent job and will not have the above issues, plus they’ll cost a few dollars less and you get more product.