Free Shipping on all US orders over $45. Free International Shipping on all orders over $85.

0

Your Cart is Empty

12 months in the making! WOW.

November 22, 2019 1 min read

Concealer shades for light fair deep and dark skin, Subtl beauty

By: Jessica Gary

 

It's been 12 (long) months in the making and our new (19) concealer shades are here! While this is good news, we wanted to share our thought process behind the launch. 

 

Pittsburgh photographer behind the scenes Subtl beauty photoshoot

 

Since we launched, inclusivity has been our top priority. While inclusivity has become more of a trend this past year, we pushed the focus of inclusivity through our values. I remember having my interview with Rachel (our founder) and her expressing to me the need to expand the concealer range. She said, "Everyone should feel like they have a seat at the table." Talk about inspiring! 

 

I started in the middle of the concealer planning and was stunned at the new shade range. Before the new shades launched, I had to mix tan and medium for my perfect match. Having to mix shades to get the perfect match is not only bothersome, but it's also embarrassing.

 

Thankfully, Rachel already had thought about this and made it a reality. The last few months included a photo shoot, marketing creations, and break-downs, but we made it.

 

We will continue expanding our shade range because we have ways to go. However, we are forever grateful to have you a part of our Subtl Beauty family. 

 

PS. Enjoy a BTS look of our photoshoot with Pittsburgh photographer Karlie Rae below! 

 

Thank You

-Jessica

 

Subtl beauty behind the scenes photoshoot



Also in Beauty Tips and Trick for Women On-the-Go

How To Tint and Groom Your Brows
How To Tint and Groom Your Brows

April 02, 2020 1 min read

Many of us are turning to home beauty care this month in place of our usual salon visits. One challenge that's probably at the top of your list is figuring out how to groom, shape and tint your eyebrows from home. We brought in Jodee Reid, a licensed esthetician, to share her super easy step-by-step guide for tinting and grooming your eyebrows at home.
Read More
Beauty Tips to Follow While Stuck Indoors During Quarantine
Beauty Tips to Follow While Stuck Indoors During Quarantine

April 02, 2020 3 min read

With most salons and spas closed right now we’re left to fend for ourselves, but there are a few treatments and remedies you can easily do at home. At-home self-care will help maintain a sense of normalcy and allow you to set aside “me time” to relax and decompress. Here’s how you can stay fabulous while staying home!
Read More
The Power Behind Maintaining a Daily Routine
The Power Behind Maintaining a Daily Routine

March 31, 2020 3 min read

It's pretty easy to fall out of a typical routine while practicing social distancing. Classes are being taught online, and for most, working from home is now a requirement. Sweatpants are the new suit, and the couch, the new workspace. With the help of some experts, we’ve broken down some tips and tricks on how to maintain a daily routine, and why it is beneficial to your overall health.
Read More

Can't find your shade? Tell us the brand you're using and we will get it added to the matrix