Hi Friend,
Rachel here, founder of Subtl.
Whether you’ve been stak-ing for a year or a day, I want to thank you. Your support is what allows us to create products with care, intention, and the highest-quality formulas we’re proud to stand behind.
Transparency has always been a core value of Subtl’s, so I wanted to share this with you personally: you will start to see small price increases across our collection.
While our products are proudly made in the U.S., some of our ingredients and materials come from all over the globe. And like most small businesses, we have continuously faced rising costs across not only materials, but also operations, labor, and shipping.
This wasn’t an easy decision. In fact, there have been many times—like with the launch of Stak 2.0—that our costs have increased, but we absorbed the costs ourselves.
However, like so many other small businesses recently, we’ve reached a point where a modest adjustment is necessary to continue to make the products you love - thoughtfully, sustainably, and without compromise.
More than anything, I want to thank you. Being part of your morning ritual means the world to me.
Thank you for being with us and for making this journey possible, and if you wish to stock up before the increase, this is the time to do so.
Sincerely,
Rachel Reid
