Quick Links

• How to prep your skin
• How to use Cream Concealer
• How to use Lip and Cheek
• How to use Eyeshadow Duos
• How to use BB Powder

Your First Makeup Stack Is Almost Here!

Hi, I’m Ashley, Head of Product Development here at SUBTL Beauty.

If you’re reading this, your first SUBTL order is officially on its way and we could not be more excited for you!

Trying something new, especially makeup, can come with a few “Will this work for me?” thoughts. So while you wait for your stack to arrive, I wanted to personally walk you through exactly how to use it and why we designed it the way we did.

Every formula in your stack was created to make your routine easier, more intuitive, and way less cluttered without sacrificing results.

Let’s get you ready to start stacking before you even open the box.

First Things First: Skin Prep

The secret to makeup that looks natural and smooth? Hydrated skin.

Before applying anything, make sure your skin is moisturized. When your skin is prepped, your makeup melts in beautifully, blends effortlessly, and wears better throughout the day.

Think of it as setting yourself up for success.

Your Concealer (AKA Your Multitasker)

This is not just a concealer. It’s your under-eye brightener, your spot corrector, and even a lightweight foundation if you want it to be.

The formula is creamy, buildable, and blends seamlessly into the skin. It’s made with coffee seed oil to help reduce the look of puffiness and give you that refreshed, well-rested glow.

You can apply it with your fingers, a brush, or both. Fingers help warm up the product and press it into the skin. A brush helps blend everything out for a smooth, even finish.

A little goes a long way, but you can build coverage exactly where you want it. It’s designed to look like skin, just more even, more awake, more you.

If you’re applying under the eyes and have fine lines like me, keep the product slightly below the lash line to avoid buildup. Small adjustments like that make all the difference.

Lip + Cheek = Instant Life

This might become your favorite layer in your stak.

Our Lip + Cheek adds that healthy flush that pulls everything together. It works on both cheeks and lips, so your look feels cohesive without extra effort.

It’s formulated with jojoba oil, shea butter, and sweet almond oil to keep skin feeling soft and nourished, never dry or tight.

Tap it onto your cheeks with your finger, then blend out with a brush if you’d like. Add a touch to your lips and suddenly you look polished in seconds.

Eyeshadow Duo: Definition Made Easy

We created eyeshadow duos because most of us reach for the same one or two shades anyway.

The lighter shade goes across your lid. The deeper shade blends into your crease for soft definition and depth. That’s it.

They’re smooth, blendable, and packed with pigment, so start with a small amount and build from there. It’s quick, flattering, and impossible to overcomplicate.

BB Powder: Your Skin, But Better

Our BB Powder gives you that soft, blurred, even look without feeling heavy.

It’s formulated with bisabolol and bakuchiol to help smooth and reduce the appearance of redness over time.

Use a fluffy brush for lighter coverage. Use a denser brush if you want more coverage. Wear it alone, layer it over concealer, or use it as a finishing touch.

The goal isn’t to cover your skin. It’s to enhance it.

Why This Routine Feels Different

We didn’t create SUBTL to add more steps to your life.

We created it to simplify your routine while still giving you the confidence boost that makeup can bring. Fewer products. More versatility. Thoughtful formulas. A stack that actually fits in your bag and your schedule.

When your order arrives, you won’t need a 30-minute routine. Just a few minutes and a few smart layers.

You’re going to love how easy this feels. So keep an eye on your mailbox. Your stack is almost there!

x Ashley