🚚  Free Shipping on all US orders over $55 and international orders over $85 🚚 


Your Cart is Empty

How To Choose Your Concealer Shade Online

November 14, 2018 5 min read 1 Comment

top 3 resources for choosing your shades online

Buying makeup online can be TOUGH, but obviously, some products are just more difficult than others.

Making the wrong Lip and Blush color can certainly suck but nothing is more catastrophic than picking the wrong foundation or concealer shade.

The good news?

The internet is filled with resources and tools you can use to help you choose the right foundation or concealer shade online.

Lucky for you, we put together a list so you don't have to go digging in google.

Here are some resources to help you choose the right concealer shade online:

  1. 3 Tools To Help You Find Your Shade
  2. Finding The Right Concealer Based On Skin Type
  3. How You Use Concealer Could Impact Which Shade To Buy
  4. Do You Tan In The Summer? Then Read This To Find Your Concealer
  5. Finding Your Concealer Shade Based On Undertone
  6. How To Use Swatch Photos To Find Your Concealer Match

Top 3 Online Tools For Choosing Your Concealer Shades

1. Subtl Beauty Concealer Matrix

What It Is

Our Concealer Shade Database is a tool that allows you to plug in your current concealer brand and shade to find your perfect Subtl Beauty concealer match.

We use a combination of in-house shade matching, stealth Sephora swatching and crowd-sourcing from our current customers to build out a database of over 500 brands and shades.

What We Like

Unlike the 3rd party tools used on websites like Sephora, our shade matches have to pass three levels of verification before it goes into the database.

Find Your Subtl Beauty Concealer Shade Here.

What We Don't Like

The list of brands and shades isn't as comprehensive as some of the others on this list, which is why...

3. Findation Shade Search Database

Add your current shade and findation will tell you your shade across multiple brands

Link: https://findation.com/ 


This is the motherload of all concealer shade finders and we.are.loving.it!

What It Is

A tool you can use to search by brand, product, and shade, which will give you a list of up to 100 different brands their products and the shades that you would most likely match.

What We Like

It's super detailed and the database is rich with information.

What We Don't Like

It can be a bit time consuming when making the search. It also recommends to add two or three brands & product shades in order to get the most accurate results but we have found that most women only know the product/shade they're currently using, not multiple.

4. Ulta Shades Finder

Tell Ulta your undertones and hair color and it will tell you your concealer shade

Link: https://www.ulta.com/shade-finders/ 

Unlike regular branded shade finders, Ulta's shade finder spans multiple brands (similar to Sephora, but Ulta's is way better.)

What We Like

They show photos of the brands/products you're looking to buy which serves as a nice visual reference.

What We Don't Like

They don't offer a comparison to other brands. It's based on generic surveyed results like your range and undertones.

Finding The Right Concealer For Your Skin Type

There is an equally important consideration for finding your concealer online and that is your skin type.

The best concealer for dry skinwill have a dewy finish. You’ll want to avoid matte liquid concealers and opt for a cream concealer that has a thin consistency to avoid creasing and drawing attention to flakiness. A great concealer for dry skin is the Subtl Beauty concealer.It’s a pot cream concealer that offers buildable coverage and a dewy finish that can be left as is or set with our shine control powder.

The best concealer for oily skin has a mattifying finish with oil-absorbing ingredients. That’s why so many people are in love with liquid concealers like Shape Tape and Fit Me. Liquids often offer a mattifying finish that can be easily set with a layer of powder to keep oils in their place.

Finding The Right Concealer For Your Usage (Under Eye Vs. Blemishes)

Finding the right type of concealer is all going to depend on what you plan to use it for.

For Under-Eye Coverage

best concealer for using under your eye

If your goal is to cover under-eye/dark circles or to brighten your eye area, you want a concealer that is one to two shades lighter than your actual skin tone (and one that is more peach-based is preferred).

For example, If you matched with the Subtl Beauty concealer in Homestead for blemishes, you will want to opt for Arlington or Chartiers for under eye coverage.

For Blemish Coverage 

best concealer for blemishes

If your goal is to find a concealer to cover redness/blemishes, your shade of concealer should match your skin as closely as you can get it. These tones tend to be more yellow-based, rather than the peach/orange base that we recommended for under-eye concealing. If you’d like to learn more about this, we wrote a full blog post about it.

Finding The Right Concealer Based On The Season

girl demonstrating her tan skin compared to fair skin

Another thing you want to consider is the time of year and if your skin tends to change color with the season.

If you’re stocking up on concealer as you head into a warmer season, it might be best to go up a shade or two, especially if you tan easily in the sun or plan to frequent your spray tan salon.

For example, my Subtl Beauty winter shade is Chartiers and my Summer shade is Arlington. It’s not a huge jump, but I don’t tan in the sun so Arlington is my post-spray-tan shade. If I tried using Arlington in the winter it would look mismatched.

Whether you tan a little or a lot, chances are you’re going to want to keep two shades handy as you transition into a new season. 

Finding The Right Concealer Based on Undertone

Undertones play a huge role in finding your perfect shade, but trying to figure out your undertone can be a little tough. We ask you a series of questions that will help you figure out your undertones:

How Does The Sun Affect Your Skin?

“I burn really easy!” - Cool Undertones
“I never burn, I tan right away.” - Warm Undertones

Roll Up Those Sleeves, Let’s Check The Color Of Your Veins

“My veins are kinda green.” - Cool Undertones
“Eh, mine are blue, almost purple.” - Warm Undertones
“Wait, you guys can see your veins?” - Neutral Undertones

How Does Jewelry Look on You?

“I only wear yellow gold.” - Warm Undertones
“The only gold you’ll catch me in is Rose Gold, everything else is silver.” - Cool Undertones
“Idk, I wear both?” - Neutral Undertones

Finding The Right Concealer Based On Swatch Photos

A concealer swatch against a white background can look a lot different to a swatch on someone’s skin, so using swatch photos can be a great way to gauge what your shade might be. For example, we use both arm swatches and cheek swatches for our concealers.

subtl beauty concealer swatches

The arm swatches are done across three different skin tones to serve as a quick reference to narrow down your choice, and our cheek swatches are across 5+ skin tones to help you identify your perfect concealer shade.

subtl beauty concealer arm swatches

1 Response

Louis Chilton
Louis Chilton

September 17, 2020

Thanks for the tip, they are really helpful

Leave a comment

Comments will be approved before showing up.

Also in Bite-Sized Beauty Blog

Your Stress-Free Holiday Gift Guide
Your Stress-Free Holiday Gift Guide

November 24, 2020 2 min read

With the holidays right around the corner and in-person shopping less of an option this year, figuring out what to buy for the loved ones in your life can seem stressful, but have no fear! We’ve got the perfect gift guide with quick and easy, online-friendly gift ideas that are sure to put you on the nice list this holiday season.
Read More
Your New Favorite Seasonal Looks
Your New Favorite Seasonal Looks

November 19, 2020 4 min read

Read More
Wine-Inspired Makeup Looks
Wine-Inspired Makeup Looks

November 03, 2020 3 min read

Whether it’s a girls night out, a date night, happy hour with your co-workers or a family gathering, wine nights out (or in) give us the opportunity to get dolled up—and in this blog, I decided to get creative and base my looks off of different wine nights! Grab a glass, pop the cork, and dive into some must-try wine night looks using some of my favorite Subtl shades! 

Read More

Can't find your shade? Tell us the brand you're using and we will get it added to the matrix