hello gorgeous! as you may have noticed, some things look a bit different around here. and by some things we mean... everything. 🤭 we still have all the products you know and love, they just grew up a little! don't worry, we're here to help you get reacquainted.
let's start with the biggest change: cream concealer.
the new formula provides more coverage, is friendlier on oily, dry, and aging skin, and we added coffee seed oil to help depuff under your eyes!
we also rebalanced the shade range and updated the names to include undertone information. use the handy chart below to find your closest match!
some helpful tips: our rebalanced range filled some gaps, so there may be a new shade you love even more! for example, if brookline was too dark for you, try 001C. or if you felt your shade was too yellow, try a neighboring neutral or cool shade, and vice versa.
as always, if you need a second opinion or just want to chat, we're happy to help you at matchme@subtlbeauty.com––simply send us a makeup-free selfie and our experts will work their magic.
| if your 1.0 shade was: | try 2.0 shade: | shade description |
|---|---|---|
| brookline | 002C | fair with cool undertones |
| chartiers | 003N | fair with neutral undertones |
| arlington | 005C | light with cool undertones |
| homestead | 008W | medium with warm undertones |
| garfield | 008W | medium with warm undertones |
| carrick | 010W | medium with warm undertones |
| perry | 010W | medium with warm undertones |
| bloomfield | 015C | medium with cool undertones |
| hazelwood | 013W | dark with warm undertones |
| morningside | 014N | dark with neutral undertones |
| summerset | 015C | dark with neutral undertones |
| st. clair | 015C | dark with warm undertones |
| brighton | 016W | dark with warm undertones |
| etna | 017W | dark with warm undertones |
| hays | 019N | deep with neutral undertones |
| ellsworth | 020C | deep with cool undertones |
| beechview | 021N | deep with neutral undertones |
| highland | 021N | deep with neutral undertones |
up next: lip & cheek.
these gorgeous shades are a little simpler! we brought back 3 of your favorites, plus one newbie: hibiscus highway. the formulas got a massive upgrade, and while we were at it, we gave them all new names, too!
| 1.0 | 2.0 | the difference |
|---|---|---|
| mauve | mauve in the maldives | slightly lighter in color |
| dusty rose | terracotta tour guide | a little more reddish-brown |
| plum | passport to plum | she was perfect already |
| hibiscus highway | a fun but natural pop of color |
last but not least: bronzer.
only one difference here! after receiving countless requests for a lighter bronzer, we swapped chai for leche. why chai? it was essentially the same as latte, just a bit warmer. so when creating leche, we kept the warmth of chai and just made it a little lighter!
| shade | notes |
|---|---|
| leche | fair with warm undertones |
| latte | light with cool undertones |
| mocha | medium with warm undertones |
| cocoa | dark with warm undertones |
| espresso | dark with cool undertones |
questions? check out our FAQs or send us a note at support@subtlbeauty.com.