On the making BB Powder: A Note from our Product Developer
There’s nothing quite like the moment when you finally get to test a product you’ve been working on for months. For us, that product is BB Powder, one of our longest development projects, and easily one of the most exciting.
Already, it’s a game-changer.
Why We Created BB Powder
When we started developing BB Powder, we knew the world didn’t need just another powder foundation. Too many powders on the market feel heavy, cakey, or drying. They often sit on top of the skin, emphasize texture, and don’t adapt to different skin types.
We set out to create something different. The goal was a formula that feels buttery soft and weightless, looks natural, and works with your skin — never against it.
The result is a powder that smooths, blurs, and evens out tone without ever looking or feeling heavy. Even if you’ve sworn off powder foundations before, this one might change your mind.
What Makes BB Powder Unique
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Weightless Texture
BB Powder melts seamlessly into the skin, softening fine lines and evening out tone without any cakiness. -
Customizable Coverage
Wear it alone or over foundation, build it up or sheer it out. It adapts to your routine and your skin’s needs. -
Natural Finish
Instead of masking, it enhances. It smooths imperfections while still letting your skin look like skin. -
Inclusive Shade Range
BB Powder comes in 17 shades. For example, Light 2W blends perfectly into fair-to-light skin with warm undertones.
Skincare-Powered Ingredients
BB Powder isn’t just makeup — it blends the benefits of skincare with the flexibility of customizable coverage.
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Bakuchiol – Helps even out tone and texture.
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Bisabolol – Calms irritation and soothes redness, perfect for sensitive skin.
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Niacinamide – Brightens and promotes a healthier-looking complexion.
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Plant-Derived Squalane & Shea Butter – Deliver deep hydration so your skin feels as good as it looks.
How It Looks and Feels
On application, BB Powder instantly blurs and smooths. Fine lines appear softer, shine is controlled, and skin looks balanced. Unlike traditional powders, it doesn’t cake, crack, or sit heavily. Instead, it feels like nothing — but makes skin look fresh, even, and natural.
The Bottom Line
BB Powder has been one of our most anticipated launches, and for good reason. It’s a next-generation powder designed to feel weightless, look natural, and support your skin with every wear.
We can’t wait for you to try it and experience the difference for yourself.
