Quick Links
- What is BB Powder?
- Benefits of using BB Powder
- Finding your BB Powder Shade
- BB Powder vs Cream Concealer
- How to prep your skin
- BB Powder Ingredients
- How to use BB Powder
What is BB Powder?
BB Powder is our take on a powder foundation, inspired by the flexibility and breathability of a BB Cream.
Breathable and buttery soft, this next-gen powder blurs and smooths for natural coverage that lasts. Easily build it up or sheer it out for a finish that feels like nothing and looks like you.
Benefits of using BB Powder
- Breathable, buildable formula can be built up or sheered out
- Evens out skin tone for a natural skin-like finish that feels undetectable
- Softens the appearance of fine lines and pores
- Controls shine without looking flat
- Blends seamlessly with the Dual-Ended Face Brush
- 100% cruelty free and stackable with your other Subtl faves
- Ideal for dry skin, oily skin, and mature skin
Finding your BB Powder Shade
There are a few ways you can find your shade.
- Use the chart below to match to your Subtl concealer shade
- Use the shade match tool on the product page to match to products you use in other brands
- Send a makeup free selfie to matchme@subtlbeauty.com and let our experts do the work
| BB Powder Shade | Subtl Concealer Shade |
| Fair 1C | 001C |
| Fair 2N | 002C, 003N |
| Fair 3N | 004N |
| Light 1C | 004N, 005C |
| Light 2W | 006W, 008W |
| Light 3N | 007N |
| Light 4C | 009C |
| Medium 1N | 012C |
| Medium 2N | 010W |
| Medium 3C | 013W, 014N, 015C |
| Medium 4W | 017W |
| Deep 1N | 016W |
| Deep 2N | 019N |
| Deep 3C | 020C |
| Deepest 1W | 019N |
| Deepest 2N | 021N |
| Deepest 3C | 021N |
Concealer vs BB Powder: What's the difference?
Different roles, same goal: your skin but better.
Cream Concealer
Your targeted coverage hero. This creamy, blendable formula is made for brightening under eyes, covering blemishes, and calming redness. Use anywhere you want a little extra support.
BB Powder
Your all-over skin enhancer. This breathable, buildable powder evens out skin tone, softens the look of fine lines and pores, and controls shine for a smooth, natural finish. Wear it alone for lightweight coverage or layer it over concealer to lock everything in.
Together, they’re a powerful pair for effortless, real-skin coverage.
How to prep your skin
Start with clean, moisturized skin. If you’re working with dry skin, opt for hydrating formulas; for oily skin, use mattifying primers. You'll want to apply your complexion product as your first makeup step. For minimal makeup wearers, that means starting with your cream concealer.
(Not sure where you land on skin type? Our oily vs dry skin makeup tips for additional application tips.
Ingredients that work as hard as you do
Like all of our products, BB Powder is clean, vegan, cruelty-free, fragrance-free, and talc-free. But your skin deserves more than that. This breathable powder foundation is also infused with incredible ingredients that nourish skin all day long.
Bakuchiol
To help reduce the appearance of fine lines and even out skin tone
Bisabolol
To soothe sensitive skin and reduce redness and irritation
Niacinamide
To brighten and even skin tone
Squalane + Shea Butter
For deep hydration
Vitamin E
To protect against environmental damage
How to use BB powder
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Choose Your Shade
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Pick the BB powder that best matches your skin tone.
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Fluffy Brush = Light Coverage
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Sweep all over for a soft, natural finish.
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Best for setting and evening out skin tone.
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Dense Brush = Extra Coverage
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Press onto blemishes or redness.
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Blend edges for a seamless look.
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Layer the Right Way
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Apply after creams (like foundation or concealer).
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If skipping creams, start with BB powder.
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Brighten Under Eyes
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Use alone or over concealer for extra coverage.
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Control Shine
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Apply to oily areas for a smooth, balanced finish.
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The Result
- A smooth, even and natural looking finish that lasts. Build light coverage all over or target specific areas where you need it most.
