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Ingredient Spotlight: Hydrating Subtl Ingredients

Hydrating Subtl Beauty Ingredients

Whether you’re on the 10-step skincare routine bandwagon, or have a staple product you’re committed to, we’re all seeking clear, supple, and hydrated skin! Maintaining hydrated skin is more than just the water you drink or the products you cleanse your face with… it’s also reliant on your makeup products, too! To ensure your glam is giving you the benefits your skin deserves, we’re sharing all the details on the key hydrating ingredients found in our formulas!

Hydrating Subtl Beauty Ingredients

Jojoba Oil

Jojoba oil is derived from the jojoba plant—a hearty, North American perennial that grows nuts with many healing properties. The oil made from the nut is a star ingredient in several skincare products, so it's no surprise that it's included in makeup products, too! All of our Lip + Cheek products feature jojoba oil to give your lips and cheeks essential hydration and moisturization.

Benefits of Jojoba Oil:

  • Moisturizing properties 
  • Contains natural forms of vitamin E, working with your skin as an antioxidant
  • Hypoallergenic—creates a soothing seal on the surface without causing irritation to the skin 
Hydrating Subtl Beauty Ingredients

Hyaluronic Acid

Hyaluronic Acid, is a clear, naturally produced substance that is already found in your skin. Many people apply hyaluronic acid (HA) as a topical serum to promote healthier, more supple skin. All of our Eyeshadow Duos feature hyaluronic acid to keep your lids hydrated and reduce any irritation or dryness other eye products may cause.

Benefits of Hyaluronic Acid:

  • Regulates inflammation levels
  • Retains moisture to the skin, to create a plumping effect
  • Reduces the visibility of fine lines and wrinkles for a smoother look
Hydrating Subtl Beauty Ingredients

Coconut Oil

We all know (and most of us love) coconuts, but do you know all the benefits that come from them? Coconut oil is made from the white, inner part of coconuts. Its properties are super beneficial for skin rejuvenation, as well as soothing irritation. In addition to jojoba oil, coconut oil is another key ingredient in our Lip + Cheek formula!

Benefits of Coconut Oil: 

  • Reduces dryness by locking in moisture
  • Provides a protective barrier to help shield skin from environmental toxins
  • Helps soothe or alleviate irritated skin
Hydrating Subtl Beauty Ingredients


Squalane is a natural oil that exists in your skin, and is a common ingredient in most skincare products. With so many hydrating and protective properties both as an oil and skincare ingredient, it’s also included in many makeup products too. Our Eyeshadow DuosHighlightersBronzers, and Shine Control Powder are all formulated with Squalane!

Benefits of Squalane:

  • Mimics your skin’s own natural oils
  • Antioxidant properties help fight skin damage and free radicals
  • Helps boosts collagen production, resulting in firmer skin

Do you struggle with dry skin? Your skin just might be dehydrated! Read up on our Dry Vs. Dehydrated Skin blog to find out how to keep up with a healthy and well-nourished glow based on your skin needs!

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