how to rock the latte makeup trend for any occasion

how to rock the latte makeup trend for any occasion

like most social media beauty phenomenons, hailey bieber has given her stamp of approval on the latte makeup trend. celebrity mua melissa murdick tells popsugar: “the latte trend is a monochromatic look focused on browns for your eyes, lips, and cheeks.” while latte makeup isn’t anything new, per se, it’s becoming even more of a go-to for people of all skin tones and ages. 

keep reading to learn the answer to “what is latte makeup” and how to do a quick routine using subtl's travel makeup kit:

what is latte makeup?

before diving into the how-to, let’s answer “what is latte makeup.” the latte makeup trend is a natural, sun-drenched makeup look inspired by – you guessed it – the warm, rich tones of a classic (and delicious) latte. think soft bronzes, browns, caramels, and creamy beiges that blend seamlessly together to create an understated, elegant look that works across most skin tones.

according to tobi henney, a celeb mua, “latte makeup is universally-flattering because browns can be cool or warm and come in different depths; there is a brown that everyone can use for the latte makeup look.” latte makeup involves enhancing your natural features, leaving a radiant finish reminiscent of a “just-got-back-from-vacation” look without being overly-dramatic. 

check out how the latte makeup trend looks on fair skin using a subtl travel makeup kit:

the latte makeup trend: why is it so popular?

now that we’ve answered “what is latte makeup,” let’s discuss why it took beauty tok by storm. inspired by minimalism and neutral tones, the latte makeup trend fits right in with the growing popularity of an everyday soft glam vibe; it’s perfect for those who want a polished appearance that can easily transition from day to night, meaning 0 midday touch ups (say less, right?).

according the vogue, the latte makeup trend was originally coined by content creator rachel riglet, who “used a 2018 look by makeup artist tanielle jai as the inspiration for her off-the-cuff, and now insanely viral, trend definition.” and for those wondering: tanielle jai knows about and loves the trend – especially its name, saying: “'latte makeup' perfectly captures the essence of the style.”

check out rachel’s original tiktok that’s responsible for the latte makeup trend: 

@rachelrigler LATTE MAKEUP ✨☕️ cheers :) #makeup #makeuptrends #beauty #lattemakeup #summermakeup #makeuphacks #greenscreen ♬ original sound - Rachel Rigler

how to create the perfect latte makeup look

when asked about the latte makeup trend, mua carolina dali says: “there’s an effortless, youthful dew to it that’s appealing to most, and perfect for summer. latte makeup is a continuance of the monochromatic trend we’ve been loving for several seasons, but spiced up.” with that fresh perspective in mind, let's dive into a beginner-approved latte makeup routine with steps: 

1. prep your skin: prepping your skin is key for achieving an ultra-radiant latte makeup look. start with a hydrating primer for a smooth base and an extra glow. next, use a gua sha in conjunction with a vitamin c serum to brighten and even out your skin tone.
2. grab a latte-approved stak: for your eyes, cheeks, and lips, stick to warm, earthy tones; we’re talking soft browns, creamy beiges, and subtle bronzes that melt into your skin for that signature latte makeup glow (our fall premade stak is perfect for this step!)
3. do your eyeshadow: try a brown smokey eye with a hint of shimmer for added dimension. keep it subtle for day looks or build it up for a bolder evening vibe. if you’re wanting to stak a latte-esque eyeshadow duo, try dune, bon voyage, or staycation. are you a newbie? here is a step-by-step guide on applying eyeshadow for beginners. 
4. time to contour and highlight: enhance your natural contours with bronzer powder to achieve that sun-kissed look (we created a bronzer vs contour guide because we know it can be confusing!). next, add a touch of highlighter makeup on the high points of your face for a dewy finish.
5. add your finishing touches: for your lips, go nude or opt for a soft brown, like subtl’s lip and cheek tint in auburn adventure. add a layer of translucent pressed powder to lock everything in before tackling your brows with our brand new 3-in-1 brow bff (it has a pencil to fill your brows in, gel to freeze them, and a spoolie to fluff – a true innovation). 

the latte makeup trend: is it good for different occasions?

is the latte makeup trend good for different occasions?

Absolutely!

rebecca restrepo, a celebrity mua, says this to real simple: “bronzed, beautiful skin is always in style, but especially in the summer when everyone wants to look like they have a gorgeous, post-vacation, summer glow. the other benefit? browns really do work with any kind of outfit or fashion look, making latte makeup a great choice for both day-to-day or special occasions.”

here’s how you can tailor the latte makeup trend for any setting:

• casual: keep it fresh and simple with a light bronzer, soft eyeshadow, and nude lips. 
• work: add a touch of shimmer to your eyes and go for a slightly more polished lip color.
• evening: build on your look with darker brown shadows and a bolder lip for drama. 

subtl travel makeup kit essentials for the latte makeup trend

want to recreate the perfect latte makeup look anytime, anywhere? here are the must-have products and shades we recommend adding to your travel makeup kit by subtl beauty: 

for your eyes and brows:

• eyeshadow duo in dune
• eyeshadow duo in staycation
• eyeshadow duo in bon voyage
• eyeshadow duo in takeoff
• 3-in-1 brow bff

for your lips and cheeks: 

• lip and cheek tint in auburn adventure
• lip balm (choose from 5 flavors!)

for your base:

• cream concealer (take our subtl beauty quiz to find your shade)
• bronzer powder (use this undertone test to help further)
• powder highlighter makeup in golden gimlet
• cream highlighter makeup in espresso martini
• translucent shine control pressed powder

tools you may need for the latte makeup trend: 

• dry makeup brush cleaner
• 4-piece brush set for travel (has everything you need!)
• travel makeup bag
• stak brush bff (it’s adjustable!)

ready to stak? grab a subtl travel makeup kit to try the latte makeup trend

want to join over 1,000+ subtl beauties by grabbing a travel-friendly, stress-lessening travel makeup kit to help you nail the latte makeup trend? click here to choose your cream concealer, so that if you opt for a premade stak, we know how to curate it – or you can customize your own. you can also take our beauty quiz if you’re unsure what shades to try.

if you’re interested in snagging a one-of-a-kind travel makeup kit by subtl beauty – also known as the ready set go stak – to give the viral latte makeup trend a try, click here; the ready set go stak features the starting points you need for latte makeup: a 4-piece brush set, translucent shine control pressed powder, lip and cheek tint, and cream concealer in your choice of shade. 

remember – you can continue adding to your stak (or even create a mega stak!):

@subtlbeauty Replying to @🌻Tiffany🌻 so to answer your question, YES you can add as many as you want 😂 I’M OBSESSED😍 #stackablemakeup #makeupstack #makeupstak #subtlbeauty ♬ original sound - Subtl Beauty

check out these five-star subtl beauty reviews on our travel makeup kit:

• “i got this just in time to try it out on a weeklong vacation, and it really surpassed my expectations! i am a big fan of the lip balm, the terracotta lip and cheek tint, and the translucent shine control pressed powder. the brush set is nice! the cream concealer matched me well using their online beauty quiz tool. all in all, a real win, and i have found myself reaching for this set every day since returning from vacation too. i will be buying some highlighter and another lip and cheek tint color soon!” - rachel w.
• “this set is such a great array of beautiful products and compact, thoughtfully designed beauty tools. terracotta tour guide is not a shade i would have chosen on my own and i would have totally missed out on this beauty. the cream concealer is a game changer. the translucent shine control powder is a workhorse! and who doesn’t love a good lip balm?! this set is a no brainer. whether you’re just starting your stak or, if you’re like me, you’re building out your home, travel, and purse staks, this bundle is for you.” - christine s.
• “i have tried hundreds of dollars worth of other makeup brands. store brands, luxury brands, and everything in between. i will never go back to those other products. i get the perfect make-up look every time and in less than 10 minutes. i travel for work and this product is perfect for traveling. i bought the travel makeup bag and it holds everything i need to do a full face and it even fits in my purse! subtl is the best value in the makeup industry – period.” - joyce r.

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before you go – did this guide on the latte makeup trend make you feel more comfortable giving it a try with your subtl travel makeup kit?