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Meet the Brains Behind the Beauty

March 10, 2020 3 min read

The Subtl Beauty Team: Alexa, Nikki, and Rachel

Since daylight savings and International Women’s Day fell on the same day this year, we decided to spend a little more time celebrating by highlighting our Pittsburgh-based team of amazing women. 

We are dedicated to helping other women save time while looking their best through a simplified beauty solution. We constantly challenge each other to be the best versions of ourselves and that’s something we’re proud of. Today we’re answering some questions to help you get to know us better.

Meet Rachel, our Founder, and CEO

Meet Rachel, our CEO

Hometown: Napier, New Zealand
Horoscope sign: Virgo
Hobbies: Exercising, cooking, and working on Subtl
Fun Fact: I have two accents! I can switch between my American and Kiwi accents with a snap of the fingers.

“I founded Subtl Beauty because I could never find a beauty brand that worked with my lifestyle. They always seemed to be working against it; requiring a ton of time, space, energy and precise application. Subtl was created as a solution to all of these problems; the ultimate wing-woman to a busy lifestyle.”

Favorite product: Our Shine Control powder. Most powders really dry out my skin but I love how lightweight ours is. It has this ability to mattify and blur without setting into any dry patches.
Favorite beauty tip: For a subtl/e, day contour I like to use a subtl concealer 2-3 shades darker than my original and apply my contour as my first step before foundation. If I'm trying to elevate my makeup look at night, I'll go over it with our Cool bronzer to create a more defined contour.
Most inspired by: I don't draw inspo from any one particular individual but what I find most inspiring is the relentless grit of people who get up and go after their goals every single day.

Meet Nikki

Meet Nikki

Hometown: Syracuse, New York 
Horoscope sign: Leo
Hobbies: Yoga, playing with my dog Rudy, and finding/trying new beauty trends 
Fun Fact:I worked in NYC for 11 years
I love the concept of Subtl Beauty, especially always being on the go. It fits all my different size bags, whether I'm at the gym or just need a midday touch up. It's become a handbag, gym bag, and now vanity staple.  I knew that Subtl Beauty was solving a simple yet complex problem, and I wanted to be a part of the beauty evolution.

Favorite product: Bronzer (Warm) - I love a bronzed/sunkissed glow

Favorite beauty tip:  Put highlighter (Champagne) on your cupid's bow because it makes your lips appear fuller.

Most inspired by: Pinterest. People are so creative and the ideas are endless.

Meet Alexa 

Meet Alexa

Hometown: Brownsville, Pennsylvania
Horoscope sign: Pisces
Hobbies: Rock climbing, thrift shopping, and eating ramen
Fun fact: In high school, I was the only girl on a local sporting clay team called “The Smokin’ Guns.”

“Growing up with 3 big sisters showed me that every woman has an incredibly unique lifestyle. I joined Subtl Beauty because I whole-heartedly believe women should be able to spend less time doing their makeup, hair, etc. -- and more time living life and loving themselves.”

Favorite product: I love the Lip Cheek because a little color is a pale girl’s BFF. 

Favorite beauty tip: Drink more water! This will help you achieve glowing acne-free skin.

Most inspired by: My sisters. They taught me that every woman’s path to happiness is different. 

Thanks for taking the time to get to know us! We love supporting other women-run businesses and getting to know our customers. As busy women ourselves, we understand that the struggle is real when it comes to beauty. Hopefully, our work here at Subtl will help you have a little less struggle in your day.

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