Meet the New Collection: Shades Designed for Cool Undertones
Have you ever applied blush only for it to look orange? Or blended out eyeshadow that somehow ended up looking muddy instead of defined?
If so, it might not be your technique. It might be your undertone.
For years, the beauty industry has largely favored warm-toned shades. While those shades work beautifully for some, they can be frustrating for anyone with cool undertones. Instead of enhancing your features, warm shades can leave makeup looking dull, washed out, or slightly "off."
That's exactly why we created the Cool Tones Collection.
Why Cool-Toned Makeup Matters
When your skin has cool undertones, shades that lean too warm can compete with your natural coloring instead of complementing it.
The result?
- Blush that pulls orange instead of rosy
- Eyeshadow that looks muddy rather than dimensional
- Makeup that feels heavier or less natural than intended
- Endless mixing and layering to make products work
After 13 months of development and more samples than we can count, we're excited to introduce two new shades designed specifically with cool-tones in mind.
Meet the Cool Tones Collection
Drift Eyeshadow Duo
A buttery-soft eyeshadow duo featuring a rich cool brown and a soft cool taupe.
Designed to create effortless definition, Drift adds depth and dimension without the warmth that can sometimes make eyeshadow appear muddy on cool-toned skin.
But the shade isn't the only thing that's new. Drift features our updated eyeshadow formula with:
- Improved color payoff
- Enhanced blendability
- Longer wear time
Plus, it's infused with skin-loving ingredients, including:
- Niacinamide to support overall skin appearance
- Vitamin E for antioxidant hydration
- Plant-Based Squalane to help lock in moisture
- Chamomile and Green Tea Extracts for antioxidant benefits
Whether you're creating a soft everyday look or building more depth for evening, Drift was designed to make cool-toned eyeshadow effortless.
Petal to the Metal Lip + Cheek
Meet your new everyday flush.
Petal to the Metal is a cool dusty mauve that brings natural-looking color to both lips and cheeks. It's the kind of shade that looks polished without trying too hard and complements cool undertones beautifully.
Like Drift, it also features our updated formula with:
- Better color payoff
- A creamier texture
- Longer-lasting wear
And because skincare benefits matter just as much as color, it's formulated with:
- Jojoba Oil to deeply moisturize and nourish
- Vitamin E for antioxidant hydration
- Vitamin C to help skin appear more even
The result is a comfortable, blendable formula that wears beautifully throughout the day.
More Than New Shades
This launch wasn't just about adding cooler colors to the lineup.
It was about creating products that solve a problem many makeup lovers have experienced for years.
If you've ever felt like makeup trends weren't made for your complexion, or you've struggled to find shades that truly complement your undertones, this collection was created with you in mind.
The Cool Tones Collection Has Arrived
The Cool Tones Collection combines everything you love about SUBTL: streamlined beauty, multitasking products, and effortless application, now in shades designed specifically for cool undertones.
Featuring the new-and-improved Drift Eyeshadow Duo and Petal to the Metal Lip + Cheek, this collection delivers the cool-toned colors you've been asking for, along with upgraded formulas that look better, wear longer, and feel even better on skin.
After more than a year in development, we couldn't be more excited to finally share it with you.
Happy stacking.
