today keira covers a few makeup trends that are considered "outdated" and what to try instead!
makeup trends to love vs. leave
hey everyone, welcome back to the subtl youtube channel. today, we're diving into some makeup trends that might be a tad outdated in 2023. now, before we begin, a quick disclaimer: if you love your current makeup routine and it makes you feel fabulous, by all means, stick with it! but if you're looking to freshen up your makeup game, embrace a youthful and glowy appearance, and stay on-trend, you're in the right place.
outdated: heavy matte makeup
in the past, circa 2016, the makeup world was all about heavy matte makeup. this meant using thick, full-coverage foundations, lots of powders, and achieving a dry, matte finish. think the original youtube makeup era and the signature look of celebrities like kylie jenner. it was glamorous, but a bit much.
try instead: youthful, glowy, dewy skin
fast forward to 2023, and the trend has shifted dramatically towards youthful, glowy, and dewy skin. the heavy matte look is out, and natural, radiant skin is in. achieving this look starts with proper skin preparation. i like to start my routine with the supergoop glow screen to create that radiant finish. you can also opt for a concealer that can double as a foundation, like subtl's concealer! i use shade 003N and i'm obsessed with the natural and glowy complexion it gives.
outdated: heavy contour
another trend that's becoming outdated in 2023 is heavy contouring. while this trend may have been made famous by the kardashians, it's not necessarily the best choice for everyone. heavy contouring can actually make you appear older, and it's less flattering if you want a more youthful and natural look.
try instead: accentuate your natural features
the trend for 2023 is all about enhancing your features without the harsh contour lines. techniques like underpainting and learning your face shape can help you embrace your natural beauty while keeping it fresh and natural.
outdated: super reflective white highlighter
super reflective white cast highlighters are also on the way out. say hello to the era of a more natural, glowing-from-within look.
try instead: a natural glow from within
create a naturally radiant appearance by opting for highlighters that enhance your skin's natural glow without the overly reflective finish. like subtl's highlighter, which provides a radiant yet natural glow without that stark white cast effect.
outdated: boxy eyebrows
2023 is bidding adieu to the super boxy and harsh eyebrow trends. while everyone has unique preferences, the focus now is on embracing your natural brow shape.
try instead: natural brows
work with what you've got, fill them in if necessary, and aim for a quick and easy routine. no need to force your eyebrows into an unnatural shape. remember, your eyebrows are sisters, not twins, so perfection isn't essential.
outdated: powdery, cakey undereyes (baking)
we're also saying goodbye to the powdery, cakey under-eye triangles, often referred to as "baking." achieving a flawless look without the risk of a dry or cracked finish is now possible with products like the shine control powder from subtl beauty.
try instead: a lightweight and natural finish
choose lightweight and buildable products to mattify your skin while maintaining a pretty, non-shiny finish, without the cakey appearance.
outdated: complicated makeup routines
finally, let's leave behind complicated makeup routines with an array of products and oversized makeup palettes.
try instead: a simplified makeup routine
in 2023, a simplified and eco-friendly approach is on the rise. subtl beauty offers fully customizable stacks with refillable pans, keeping your makeup routine straightforward. these products are vegan, cruelty-free, gluten-free, and talc-free, offering clean and skin-friendly makeup options. by simplifying your routine, you can save time and still achieve a stunning look.
that's a wrap for today. thanks for watching, and don't forget to subscribe. i post new content every sunday. be sure to follow us on tiktok as well. bye, everyone!