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The Five Best Busy Mom-Approved Makeup Tips and Tricks

Mom doing makeup with her kids

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Being a mom is truly one of the most fulfilling experiences out there, but you probably don’t need me to tell you that it has its challenges. Between juggling a child-friendly morning routine, getting yourself ready for the day, and making sure everyone is fed, it’s no wonder that you, like other busy moms out there, put makeup on the back burner. Even though you know a clean skincare and makeup routine can do you some good, it’s easy to convince yourself that you’re just too busy. Listen, we totally get it. But no worries, we have the answer to all your busy mom makeup probs.

Before you hit me with the whole “that’s too good to be true” thing, let me explain: With the right busy mom-approved tips (and products), you can look flawless and refreshed while tackling everything on your schedule. Here’s the scoop:

Busy Mom Makeup Tip Number One: Ice, Ice (Your Skin) Baby

If you’re a lover of Tik Tok and all things makeup, you’ve probably seen a few hacks centered around the benefits of icing your skin before you apply makeup."Icing has actually been popular for decades in many cultures to tighten skin, reduce redness, and reduce inflammation, which contributes to facial swelling," confirms Dr. Karan Lal, a board-certified dermatologist in New Jersey. "It's becoming popular because it's easy, cheap, and safe."

If you’re a busy mom that’s wanting to mask how tired you are, icing could be a wonderful addition to your skincare routine. And I have good news for those that choose to ice their skin in the morning: It can make your makeup look even better than usual! Morgan Rackley, a licensed esthetician, says that after a morning icing sesh is “the perfect time to follow up with your makeup as your pores will appear smaller and your skin will look and feel firmer, so your makeup will lay better.”

How to Start: If rubbing an ice cube on your face doesn’t sound like your cup of tea, you can try wrapping four or five ice cubes in a soft cotton cloth (you don’t want to disrupt your skin barrier with a rough fabric). Next, gently massage your face in circular motions for around a minute. This massage can be performed a few times daily or just whenever your skin needs a little extra TLC. 

Busy Mom Makeup Tip Number Two: Use a Concealer as Your Base

If you’re a busy mom that often finds yourself rushing through your makeup routine to make sure you can squeeze in every step before your children wake up, this tip is perfect for you: Try using a concealer as your base. When you use concealer in place of foundation, you only need enough to cover and even out your skin. Most makeup artists recommend focusing the concealer under your eyes, down the bridge of your nose, and on any blemishes. 

SUBTL BEAUTY PROTIP: In need of a good-quality, clean concealer? The Subtl Beauty Hydrating Cream Concealer is a buildable medium-coverage formula that covers and brightens, making it the perfect product to try this busy mom-approved tip with. Its dewy, hydrating formula will keep your skin looking ultra-refreshed all day long (even if your hectic schedule says otherwise). If you’re a concealer newbie, click here to learn more about how to apply it. 

Busy Mom Makeup Tip Number Three: Try a Cheek and Lip Rouge

When it comes to busy moms and makeup, we know that multi-use products are basically the equivalent of gold (or getting eight full hours of sleep at night). And considering blush and bold lips are shaping up to be two of the biggest makeup trends of 2023, you know we couldn’t leave them out of this list. So, to save some time during your makeup routine and to keep you looking on-trend, try a multi-use lip and cheek rouge. Not only are cream rouges stunning, but they can be applied using just your fingers, which means you don’t have to worry about cleaning those makeup brushes you’ve been meaning to get to (no judgment here; we all deal with this dilemma!). 

SUBTL BEAUTY PROTIP: The Subtl Beauty Lip & Cheek Rouge is perfectly formulated to give both your lips and cheeks a healthy glow with just a few finger taps. It’s blendable for a subtle tint or buildable for a bold look. Plus, it’s formulated with jojoba seed oil, which is a good-for-you ingredient that’s a very potent moisturizer. To learn more about applying the Subtl Beauty Lip & Cheek Rouge, click here

Busy Mom Makeup Tip Number Four: Use Highlighter as Eyeshadow

As we said before, multi-use products are essential to any busy mom’s makeup routine. Highlighter, which is arguably one of the most fun makeup steps, is the key to getting that popular lit-from-within look. While applying a highlighter to your cheekbones is probably your norm, try adding a small dab under your eyebrows, in the corner of your eyes, and even on your eyelids (just like you would eyeshadow). This will help to brighten and open your eyes while giving them a lifted appearance, which means it’ll mask the fatigue a lot of busy moms deal with on the regular. 

SUBTL BEAUTY PROTIP: The Subtl Beauty Highlighter is a literal game changer. Formulated with squalane to keep your skin nourished, the Subtl Beauty Highlighter is blendable for a natural, dewy finish and also buildable if you’re wanting to make more of a statement. If you’re hesitant to use a highlighter, try watching this tutorial that’ll leave you wanting to glisten, glow, and glimmer 24/7.

Busy Mom Makeup Tip Number Five: Use Translucent Powder to Lock Your Makeup in Place

As a busy mom, mornings are probably the only time you’re able to apply your makeup, so you have to make sure it stays put all day long. While going to your kid’s sports game can truly wreak havoc on any makeup look, applying translucent powder can basically make your makeup impenetrable. “Translucent powders are colorless and used to brighten, reduce shine, absorb oil, and extend the time of your makeup,” says celebrity makeup artist Robert Sesnek. “Because of its brightening properties, the best areas on the face to apply a translucent powder are underneath the eyes, around the nose, and on the center of the chin. “

SUBTL BEAUTY PROTIP: Need a lightweight translucent powder to help tackle your day? The Subtl Beauty Translucent Pressed Powder helps protect your skin from the harmful effects of blue light, eliminates shine, and helps to lock your makeup in place. It contains squalane, which we mentioned previously is an excellent hydrating ingredient, along with Ectoin for pollution protection. Cheers to good ingredients!

The Subtl Beauty Stack Was Created With Busy Moms in Mind

At Subtl Beauty, we understand the makeup frustrations many time-starved moms deal with daily. To make things easier on you (and your schedule), we created the Subtl Beauty Stack; it’s the ultimate must-have makeup product that’ll leave you looking your best all day long with minimal effort as it’s fully customizable, ultra-compact, and super portable. 

For those busy moms that are always on the go, the Subtl Beauty Stack also comes in Premade Stack options. Each Premade Stack is crafted with five of our best-selling products and shades. All you have to do is pick the perfect concealer shade for your skin tone! So tell us, busy moms – how has the Subtl Beauty Stack revolutionized your makeup routine?


  1. https://www.dreamstime.com/photos-images/facial-treatment-ice.html
  2. https://www.lihtorganics.com/blog/
  3. https://www.maybelline.co.uk/face/blush/cheek-heat-sheer-blusher
  4. https://www.allure.com/story/highlighter-hacks
  5. https://s3.images-iherb.com/blog/uploads/skincare-starter-kit-large.jpg
  6. https://www.makeup.com/makeup-tutorials/face/translucent-setting-powder-versus-tinted-setting-powder#:~:text=%E2%80%9CTranslucent%20powders%20are%20colorless%20and,the%20center%20of%20the%20chin.
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