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On-the-Go Makeup: How to Keep Your Concealer From Creasing

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Subtl Beauty's On-the-Go Makeup showing shine control powder, cream highlighter and lip & cheek in auburn adventure.

On-the-Go Makeup: How to Keep Your Concealer From Creasing

Subtl Beauties, want to know a secret? Makeup experts say the best way to achieve a refreshed, radiant look that gives the illusion of eight hours of sleep is to master the art of applying concealer. Similar to foundation, concealers have a thicker consistency to blur the appearance of fine lines, wrinkles, and imperfections while also brightening dark circles.

I probably speak for all of us when I say that gallivanting across the globe is less fun when your concealer is creasing every time you step outside. So, to ensure your on-the-go makeup looks flawless 24/7 (no matter your destination) here’s a simple guide to applying concealer:

Is There a Correct Way to Use the Concealer in Your On-the-Go Makeup Kit?

Subtl Beauty's On-the-Go Makeup showing concealer and our shine control powder.

It’s true; concealer is a game-changer when it comes to covering up pesky blemishes and trying to make your dark circles disappear. If you’re a Makeup Newbie, you might be wondering the exact ins and outs of concealer, like how it’s used, when to apply it, and why. 

"I only recommend using concealer before foundation when you have a lot of blemishes to cover and you need to use tons of correcting concealer for coverage," explains MUA Mai Quynh. "Then you can lightly dab foundation on top of the concealer for extra coverage and blending."

Adding to that, concealer is commonly used to:

  • Cover Dark Circles
  • Hide Blemishes
  • Conceal Redness
  • Veil Scars 

If you’re still a bit lost on the whole concealer in your on-the-go makeup kit thing then keep reading for an easy-as-pie routine that’ll ensure zero creasing on your travels: 

Step One: Prep Your Skin Before Using Your On-the-Go Makeup Kit

Subtl Beauty On-the-Go Makeup recommending some hydrating products we recommend for prepping your skin, MOX Skincare Super Set, L’Oreal Paris Dermo-Expertise Eye Defense Eye Cream, e.l.f. Power Grip Primer

Even though concealer can leave a radiant, refreshed look in its wake, it can also make dry patches and fine lines more prominent. To keep this from happening, we coined a motto for everyone; say it with us: “Hydration is key.” Making sure your skin is ultra-hydrated with skincare will guarantee a more flawless concealer application, making creasing a worry of the past. 

Here are some hydrating products we recommend for prepping your skin:

Step Two: Choose A Concealer for Your On-the-Go Makeup Kit

Subtl Beauty's On-the-Go Makeup showing the difference with and without our concealer.

The Subtl Beauty Cream Concealer is transformative, versatile, and long-lasting. Extremely lightweight, it’ll provide excellent coverage without caking and creasing, no matter where your travels take you. And it’s infused with Coffee Seed Oil to reduce puffiness and brighten.


@subtlbeauty Replying to @Dezeray Lewis we spent a LONG time working on this new formulation, using over 4 years of customer feedback to develop the perfect concealer! “Love this concealer! Great color match and texture, it didn't crease or anything all day!!! Love it for under my eyes!” -jennifer #thebestconcealer #creasefreeconcealer #cleanconcealer ♬ original sound - Subtl Beauty


Having an inclusive shade range is important, which is why you can choose from nineteen nourishing Subtl shades, and if it’s not a perfect match, we’ll replace it for free. Yup, you heard that right: We’ll replace your concealer for free because color matching online can be hard

If you're on the quest to find the perfect Cream Concealer shade, our quiz is not only fun and informative but will also provide recommendations based on your skin tone and preferences.

Step Three: Apply the Concealer in Your On-the-Go Makeup Kit 

Subtl Beauty's On-the-Go Makeup showing swatches on our cream concealer on different skin tones

To apply makeup, are you a sponge, finger, or brush gal? Did you know that each method has specific benefits? For example, using your fingers to apply concealer provides a smooth-looking appearance, thanks to the heat from your touch. If you swear by sponges, they're excellent for achieving high coverage and longevity. As for the brush enthusiasts out there, rejoice! Brushes can give you the benefits of both fingers and sponges. Pretty cool, right?

Here is an easy go-to guide for applying concealer, no matter what tool you’re using:

  1. Wash your hands and grab the concealer in your on-the-go makeup kit
  2. Dot the concealer directly over any areas you want to conceal (this can include dark circles, blemishes, and redness)
  3. Use circular motions to blend the concealer outwards until everything looks flawless

SUBTL BEAUTY PROTIP: While the Subtl Beauty Cream Concealer is buildable with just a few finger taps, you can also apply it with our travel-friendly 4-Piece Brush Set, Stak Brush BFF, and/or the Dual-Ended Eyeshadow Brush for precision. 

Step Four: Set the Look With Your On-The-Go Makeup Kit’s Shine Control Pressed Powder

Subtl Beauty's On-the-Go Makeup showing the difference with and without our concealer.

If you’ve never experienced the magic of our Shine Control Pressed Powder then you’re in for a treat. It can expertly eliminate shine, protect from blue light, and keep your concealer in place. According to MUA Robert Sesnek, “The best areas to apply a translucent powder are those with concealer, such as underneath the eyes, around the nose, and on the middle of the chin.”

Here is a small breakdown of why the Shine Control Pressed Powder in your on-the-go makeup kit is a concealer-savior:

  • It keeps your concealer and foundation from sliding off your skin, helping them last longer
  • Reduces the need for frequent touch-ups
  • Absorbs excess oil on your skin's surface for a matte finish
  • Gives the appearance of smoother skin by blurring the look of enlarged pores
  • Prevents creasing 
@subtlbeauty Did you know the stack is completely refillable - which is better for the environemnt and your wallet! 🤩 ##subtlstak##sustainablemakeup##makeupstack ♬ original sound - Subtl Beauty

Click here to add the Subtl Beauty Shine Control Pressed Powder to your Stak and concealer routine.

Grab Your Customizable On-the-Go Makeup Kit (AKA Stak) Today

Subtl Beauy's On-the-Go Makeup stak 2.0

Want to join over 200+ happy Subtl Beauties by grabbing one of our newly-launched Stak 2.0s? Click here to choose your concealer shade, so that if you opt for a Premade Stak, we know how to perfectly curate it. Or you can customize your own Stak to meet your personal aesthetic. You can also take our 30-second quiz if you’re not sure what shades would work best for your skin.

If you’re interested in snagging a Winter Stak to help you tackle a few cold-weather makeup trends on your next vacay, click here; it features our Cream Highlighter in Rosé, Lip & Cheek in Passport to Plum, Eyeshadow Duo in Crush, and Lip Balm in Original. It’s a short on-the-go makeup Stak, which means it’ll make the perfect stocking stuffer or can be wrapped as a gift

Happy Staking, Subtl Beauties!


@subtlbeauty Our Story #storytime #storytimemakeup #simplemakeup #convenientmakeup #quickmakeuptutorial #getreadywithme #grwm #5minmakeup #MakeupRoutine #momtok #easymakeup #easymakeuproutine #creammakeuphack #convenient #womanownedbusiness #womanownedbusinesscheck ♬ GASLIGHT - INJI


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