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Our Makeup-Free Philosophy

Let your inner beauty shine.

In honor of National Honesty Day, we decided to make a confession. You may be shocked to hear this from a beauty brand, but we don’t wear makeup every day, and you probably don’t either. 

Just like you, we have days when we want to spend the extra time on our hair and makeup,  but we also have those hectic days where rushing out the door to make an appointment is more vital than adding that extra glow-up. 

Whatever the reason, our philosophy is simple: we believe that you are beautiful exactly as you are! Our products are designed to emphasize the natural beauty you already slay without covering up. 

Strip the makeup, eyelash extensions, or whatever makeup hack you’ve learned to love, and you’ve still got it, honey! At Subtl Beauty we truly want you to believe that too, so we’re sharing our own makeup-free philosophies (and selfies!) to encourage you to love yourself as you are, with or without makeup!

Rachel, our founder

Rachel Reid - Founder and CEO
“Embracing my makeup-free days has helped me appreciate the skin I was born in… .and there’s nothing more satisfying than ending your day knowing you don’t have to wash your makeup off!”

Alexa, our marketing coordinator
Alexa Sharpe - Marketing Coordinator
“When I go makeup-free, I feel so much more natural and clean. Ironically, I feel more confident because if I’m out in public I know I’m putting my real self out there and owning it.”

 Jenna, our content creator

Jenna Cicero - Content Developer
“When I go makeup-free, I feel just as bold as if I was wearing a full face of makeup. To me it’s a statement that says, this is who I really am, and I want you to get to know her!”

 

We love our team and think you will, too. Learn more about the ladies behind Subtl Beauty

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