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The Biggest Makeup Trends of 2023 to Keep You in the Loop

Imagine of woman with makeup


Makeup trends are always changing and evolving, but in 2023, it seems Euphoria-esque looks will continue to dominate the makeup world. For those who love the natural look, though, there’s good news; we will be getting the best of both worlds with influencers and celebs alternating between a glammed-up, eccentric aesthetic and one of 1990s minimalism. With that being said, 2023 looks like a year for everyone’s makeup preferences. 

Here is a deeper look into the biggest makeup trends of 2023 that are going to be taking the beauty realm by storm (if they haven’t already):

More Blush, No Problem


Image of Hailey Bieber and Tessa Thompson


Blush is here to stay, folks. And the more-is-more blush application methods that are often showcased with TikTok makeup hacks? They’re also not going anywhere! “There was a moment when it was only about bronzer, but blush is back and bolder than ever, especially going into 2023,” makeup artist Jenna Kristina says. “Adding blush is like adding life back to the skin.” While the blushed-up look plowed its way through social media in 2022, the makeup trend is forecasted to stay on the throne in 2023. 

PROTIP: Have you ever tried a cream blush? While they may seem intimidating, cream blushes are super trendy (and hydrating!) as they’re known to glide onto the skin easily. Click here to learn more about applying cream blush to stay up to date in 2023. For those who prefer a powder blush, you can check out the Subtl Beauty Powder Blush which blends and builds with ease for the perfect pop of color. 

A Statement Lip Will Be All the Rage 


Image of women wearing a bold lip for makeup


As we said before, a lot of makeup trends are often recycled and revamped with the bold lip being no different. Statement lips, especially those with a vibrant red hue, were popularized by Marilyn Monroe and Elizabeth Taylor in the 1950s. In 2023, influencers and celebs are still embracing statement lips, even with colors that aren’t typically viewed as traditional. "We are going to see lip colors that are more in your face — really bold reds, pinks, purples, oranges, even browns, and grays in 2023," says makeup artist Melissa Hernandez. 

PROTIP: Not sure how to do a statement lip or what eyeshadow you should pair it with? Here is an easy five-minute bold lip makeup tutorial using the Subtl Beauty Lip and Cheek Rouge that’ll help you create balance with your look. Remember that in 2023, nearly every lipstick color goes, so feel free to play around with this tutorial using different shades.  

It’s All About the Brows


image of women with styled brows


On the Spring 2023 runway, the audience was shown stylized brow slits, brows embellished with glitter, and of course, bleached brows. In 2022, many celebs, like Julia Fox, Bella Hadid, and Kendall Jenner, took bleached brows for a spin; in 2023, this trend doesn’t seem to be slowing down. "With the natural look many are moving towards, bleached brows don’t seem overwhelming," says Tasha Reiko Brown, celebrity makeup artist and Chanel brand ambassador. "I think it’s perfect." 

PROTIP: Since quarantine, many of us have turned to at-home beauty care. While tinting and grooming your own brows can save you money and time, you might be wondering where to begin. Check out this brow tutorial to learn how to take care of all your brow grooming needs in the comfort of your own home. 

Let’s Get Grunge


image of women with grunge makeup


With the resurgence of 90s shows and their reboots (I’m looking at you That 90’s Show), the grunge look was bound to step back into the spotlight. "Grunge makeup will be making a strong re-emergence in 2023. Think Kate Moss or a hint of Courtney Love in the ‘90s," says Sir John, Beyonce’s makeup artist. On the 2023 Spring runway, Sergio Hudson’s models donned smudged black shadows, while Fendi showcased models with an avant-garde swipe of silver along the lash line. Sir John recommends smudging bold shadows with a brush to get that raw, messy look that was all the rage on the 2023 catwalk. 

PROTIP: Smokey eyes can be intimidating, but you can definitely pull them off with this quick and easy golden smokey eye tutorial using the Subtl Beauty Eyeshadow Duos. It’s subtle enough for a work trip, or it can be built up to make a statement. Either way, this tutorial will keep your smokey eye ultra-trendy in 2023!

Don’t Be Scared to Accentuate Your Lashes


image of women's mascara looks


Lashgate (AKA the coined name for the TikTok mascara debacle) kicked off 2023 with a bang, bringing mascara to the forefront of every makeup lover’s conversation. Many are speculating that due in part to this, 2023 will be the year of mascara, so if you’re a busy mom with minimal time or just someone who isn’t a fan of falsies, you can rejoice. "It’s all about mascara. I'm doing a double dose of mascara on both the top and bottom lashes," says Brown. “For 2023, I’m using at least three coats, but for the biggest impact, I’m curling the lashes first.”

PROTIP: To give your lashes some added volume without the use of falsies, grab a small shadow brush (like the Subtl Beauty Dual-End Eyeshadow Brush) and dust your lashes with translucent powder in between coats. This will help your mascara cling to your lashes giving them a thicker appearance. 

Embrace Eccentric Makeup Colors and Accessories


image of eyeshadow diamonds makeup look


Maddy’s glistening eyeshadow diamonds, Jules’ vivid eye looks, and even Cassie’s bedazzled liner wings have had us in a chokehold since Euphoria’s premiere, and 2023 seems to be following suit. "Creating a mosaic of color and emphasizing the features you love most will never go out of style," says Sir John. “ Plus, there's no wrong way to do it. The brighter the eyeshadow, the better. You can even add accessories.” 

PROTIP: While this 2023 makeup trend isn’t for the faint of heart, you can start subtly by playing around with a few hues that are new to you! If you’re on the hunt for shadows to compliment your eye color, take a look at this guid on picking out the perfect Subtl Beauty Eyeshadow Duo for you and your eye hue. 

Glow, Shine, and Shimmer With Highlighter


Image of women with highlighter makeup look


I adore a good highlighter moment, and thankfully, 2023 is going to be chock-full of them. This year, iridescent highlighters are going to be all the rage. Models at Victoria Beckham and Alturzarra’s fashion shows proved that it’s possible for skin to look glassy and almost mirror-like with the right highlighter. “It's like no-makeup makeup, but with an extra touch of glow,” says makeup artist Sheika Daley. So whether you’re a minimalistic queen or a full glam kind of gal, try adding a few extra swipes of highlighter to your makeup in 2023. After all, you can never shine too brightly. 

PROTIP: Want to learn a few tricks for applying highlighter? We got you covered. Click here for highlighting tips using the Subtl Beauty Highlighter to give your makeup a little glow-up. 

The Subtl Beauty Stack Is a Makeup Trend Saviour


Image of Subtl Beauty's stackable makeup


At Subtl Beauty, we believe that makeup should be easily accessible and multi-functional, which is why we created theSubtl Stack. Each Stack includes makeup essentials that’ll help you stay trendy throughout the entirety of 2023 and beyond. Whether you’re traveling or simply strolling the isles of Trader Joe’s for fun, the Subtl Beauty Stack’s compact design can accompany you anywhere and everywhere. 

Want to customize your stack to meet your makeup aesthetic? You can choose from an abundance of hues and tones that’ll be sure to take your look to the next level. Not sure what products you need? You can take our Stack Quiz to discover your dream Stack. For those in a hurry, we also offer Premade Stacks that are assembled with five of our best-selling products and shades.

So tell us – which 2023 makeup trend will you be trying with your Subtl Beauty Stack?


  1. https://www.instyle.com/beauty/makeup/blush-draping-trend
  2. https://pagesix.com/article/sunburn-blush-trends-with-ailey-bieber
  3. https://www.allure.com/gallery/best-2014-met-ball-beauty-looks
  4. https://parade.com/tv/julia-garner-critics-sheer-red-dress-choice-awards-red-carpet-photos-2023
  5. https://imgix.bustle.com/uploads/getty/2022/9/8/4caf9518-018a-4671-8e7f-ee7645e15bae-getty-1421452981.jpg?w=374&h=561&fit=crop&crop=faces&auto=format%2Ccompress
  6. https://stylecaster.com/beauty/kendall-jenner-eyebrows/
  7. https://www.allure.com/story/makeup-trends-2023
  8. https://www.byrdie.com/orange-eyeshadow-4769021
  9. https://www.dazeddigital.com/beauty/article/52247/1/euphorias-beauty-looks-are-the-most-inspiring-on-tv-of-course
  10. https://www.allure.com/gallery/dewy-highlighters-skin-look-wet
  11. https://www.bebeautiful.in/articles/5-celebrities-whose-highlighter-game-is-always-on-point
  12. https://www.vogue.com/article/makeup-trends-2023
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