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Black-Owned Beauty Brands You Need to Check Out

February 19, 2021 3 min read


Image via KNC Beauty

Women of color and Black culture as a whole have set so many trends in the beauty world, influencing everything from the hairs on our head to the polish color on our toes—and it’s about time we recognize and celebrate Black beauty not just today, but every day! While there are countless Black-owned beauty gurus slaying the beauty industry, we’re sharing some brands that our team is obsessed with… and with good reason (and more-than-good beauty products,too!).

Image via Shani Darden 

Skin Care

If you’ve ever wondered how celebrities like Kelly Rowland or Chrissy Tiegen have such glowing skin, the answer is Shani Darden. Shani, a world-renowned esthetician at this point, created a line of simple yet effective skincare solutions (which are vegan and cruelty-free!) that have everything you need from serums to facial peels, to cleansers and toners (and much more!). Her skincare line accommodates all skin types and features lots of helpful tips for what products work best for different textures, sensitivities, and more to help you achieve your #skingoals. Shani’s products are top-rated, and will be sure to give you the top-rated skin you deserve!

Image via Oui the People

Bath & Body

Karen Young—CEO and Founder of OUI the Peoplehas made a name for herself by celebrating complexity, rejecting beauty norms, and selling products that make women feel confident in their skin! OUI the People sells everything from bath soaks, candles, body masks, to razors—using recyclable and reusable glass bottles for body gloss, refillable shaving gel bottles and razor blades, and natural formulas to keep your skin happy and feeling its best while doing their part for the environment.

Image via Suite Eleven

Nail Care

Founded in 2018 by Arieal “Ari” Smith-Liburd, Suite Eleven is a luxury nail care brand that was inspired by her own journey with an undiagnosed skin condition. Struggling to find beauty products that did not cause some sort of reaction, Ari decided to create her own nail care beauty line with toxic- and chemical-free formulas that are PETA-certified. Her collection includes fun pops of color, essential neutrals, cuticle oil, nail polish remover, and many more quality products to turn your own space into what feels like a luxury at-home nail salon!


Image via BREAD Beauty Supply

Hair Care

From #quarantinecurls to a top knot, Bread Beauty Supply, founded by Maeva Heim, has been giving women the confidence (and quality products!) they deserve during quarantine and beyond. The Australian-born beauty guru’s company was inspired by her own struggle to find products that accommodate her hair texture, and thus became Bread Beauty Supply. BBS celebrates and aims to normalize every texture, length, and style of hair, selling essential products such as wash kits, hair masks, hair oil, and much more—each product designed to cater to a specific hair type to make wash day less stressful and more fun.

Image via KNC Beauty

Lip Love

Kristen Noel Crawley is a female entrepreneur who created the first all-natural, collagen-infused lip mask that has everyone in Hollywood talking, and for good reason! Her company KNC Beauty, features collagen lip masks, scrub sets, a lip care kit, lip balm, and more to give you soft, supple, and naturally juicy lips! Although Kristen’s company is killing it in the lip department, her brand also sells eye and face masks, too! Move over #netflixandchill—it’s all about #lipmaskandchill nights from now on!


Looking for more ways to support more businesses? Check out our blogs on how you can support local businesses and must-have beauty products and brands made in the U.S. to keep our communities alive during these tough times!

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